Terms of Service

1. Acceptance & who we are

These Terms of Service (“Terms”) govern your access to and use of Likna (likna.me), an AI avatar, image and video generation service operated by Bjole AB, a company registered in Sweden (org.nr 559526-2824) (“we”, “us”). By creating an account or using Likna, you agree to these Terms; if you don't agree, don't use the service. Questions about these Terms go to likna@bjole.dev.

2. The service

Likna is an AI avatar studio: you train a private model of a likeness from photos (an “avatar”) and use it to generate new AI images and short AI video clips from that avatar — portraits, styled scenes, and animated clips, rendered on Likna's own infrastructure and, for some video, third-party providers (see §7). We may add, change, or remove features, models, or plans at any time.

3. Accounts & eligibility

You sign in with a one-time code sent to your email address; Likna does not use passwords. You're responsible for keeping access to that email address secure and for all activity that happens under your account. You must be at least 18 years old to create an account or use Likna.

4. Your content, ownership & AI marking

You own the images and videos you generate with Likna, subject to your compliance with these Terms and, where a generation depicts a real person, to that person's own rights in their likeness. You're responsible for how you use, publish, or share what you generate.

Likna embeds a machine-readable marker in every image and video it generates, identifying it as AI-generated. The marker survives ordinary handling — saving, resizing, re-uploading — even when it isn't visible to the eye. It doesn't survive a screenshot or someone deliberately stripping it, and it isn't a substitute for your own disclosure obligations where the law requires you to say a piece of content is AI-generated when you share it (see §6).

5. Likeness & consent

Likna can train a private AI model of a person's face from photos (an “avatar”) and use it to generate new images and video. Before you train an avatar from real photos, you confirm which of the following is true, and we keep a permanent record of that confirmation together with the date, your IP address, and the version of this policy in effect at the time:

• the person is you; or
• the person has given you explicit, informed permission to create an AI model of their likeness and to generate the kind of content you intend to generate with it; or
• the subject is fictional or described, not a real, identifiable individual.

You may never create or attempt to create an avatar, image, or video of a real person — including a public figure — without that permission, and you may never create any image or video, of any subject, that depicts a minor in a sexual or suggestive context. Doing either ends your account immediately and permanently, and results in deletion of the offending model and, at our discretion, every other model on the account. See §9 for how we act on violations, and §6 for the fuller list of prohibited uses this rule sits inside.

6. Acceptable Use Policy

By using Likna you agree not to, and not to help anyone else:

• Upload, generate, or attempt to generate any sexual or exploitative content involving a minor, in any context, however described. We detect and report this to the relevant authorities.
• Create a likeness of a real person, or generate sexual or intimate content depicting a real person, without that person's knowledge and permission (see §5). This includes non-consensual intimate imagery of any kind.
• Impersonate a real person, living or dead, without their consent or a lawful right to do so.
• Use Likna to harass, threaten, defame, or intentionally embarrass another person.
• Generate or share content in public without disclosing that it's AI-generated, where the context requires that disclosure — every generation already carries a machine-readable AI marker (§4); you're still responsible for any disclosure the law requires of you when you publish.
• Break the law, infringe anyone's intellectual property or other rights, or generate content that is itself illegal to create, possess, or distribute in your jurisdiction.
• Attempt to bypass, disable, probe, or interfere with our safety screening, rate limits, or other protective measures, or use Likna to generate malware or anything designed to damage a device, account, or system.
• Use Likna's outputs to make or support automated decisions in high-stakes areas — law enforcement, immigration, healthcare, credit, employment, housing, insurance, or similar — or hold generated content out as professional medical, legal, or financial advice.
• Use Likna to plan or promote violence, terrorism, or harm to any person or group, including on the basis of a protected characteristic.
• Use Likna to manufacture fake engagement (reviews, votes, followers) or to spread information you know to be false with intent to harm someone or interfere with an election.
• Resell, sublicense, or represent Likna's outputs as coming from a service other than Likna, where doing so would mislead a reasonable person.

This policy applies everywhere on Likna, and — because some of our video rendering draws on third-party models under their own license terms — is written to be at least as protective as those models' own acceptable-use requirements; see §7 for the specific third-party terms that additionally apply to some renders.

We enforce this policy the way described in §9: by screening submissions and outputs, recording strikes, and suspending or deleting accounts and content. If you believe content on Likna violates this policy, or you are the subject of content made without your consent, contact likna@bjole.dev.

7. Third-party AI models

Likna's own models render most generations, but video generation — including our Boosted (premium) tier and the automatic fallback capacity used when our primary standard-tier rendering path is unavailable — is powered in part by third-party AI models, including MiniMax H3 (developed by MiniMax, a trademark of Nanonoble Pte. Ltd.), used under the MiniMax H3 Community License Agreement. Where MiniMax H3 or its output is used to render your request, that license's use restrictions and Acceptable Use Policy apply to you in addition to §6 above; the Acceptable Use Policy in §6 is written to meet or exceed them. You can read the full license at https://huggingface.co/MiniMaxAI/MiniMax-H3/blob/main/LICENSE. MiniMax claims no rights over the outputs you generate; as between you and us, §4 above governs your ownership of them.

8. Credits, billing & payments

Generating a photo or video spends credits from your plan's monthly allowance; a Boost sends a render to faster, premium capacity instead of Likna's own GPUs, drawn from a separate monthly Boost allowance. Current plans and their allowances are shown at likna.me and in your account's Billing page — that pricing, not this document, is the source of truth, since it can change independently of these Terms.

Subscriptions are billed in advance via our payment processor, Stripe, and renew automatically each period until cancelled. You can cancel, change plans, update your payment method, or download invoices at any time from Billing → Manage subscription in your account, which opens Stripe's billing portal; cancellation takes effect at the end of the period you've already paid for, and you keep access until then. Unused credits don't carry a cash value and aren't transferable.

If a generation fails outright because of a fault on our side, the credit it cost is refunded to your account automatically. A successful generation you're simply unhappy with is not, by itself, a billing fault — AI output varies and we don't guarantee a particular result. If you think you were charged in error, contact likna@bjole.dev.

Right of withdrawal.Where you're buying as a consumer under EU/EEA law, you ordinarily have a 14-day right to withdraw from a distance contract. Because your plan's credits and access are made available to your account immediately on payment, you expressly consent at checkout to that immediate performance; to the extent permitted under the Swedish Act on Distance and Off-Premises Contracts (distansavtalslagen 2005:59), your right of withdrawal lapses once that delivery has begun. This doesn't affect your separate statutory rights under the Swedish Consumer Sales Act for digital content (konsumentköplagen 2022:260) where what you actually received was defective — see §10 and the complaints route in §12.

9. Enforcement, suspension & content removal

We reserve the right to review content you submit and generate for compliance with this policy, using a mix of automated screening and manual review. Submissions and outputs may be screened before generation completes or before delivery, and a screening record is kept for each one.

Violations accumulate against your account as strikes. Depending on severity, a strike can flag your account for review or suspend it outright; a suspended account cannot generate further content until we lift the suspension. We may also delete specific content, specific avatars, or an entire account's content and models where that content violates this policy — most immediately and permanently for anything involving a minor or content generated without the depicted person's consent (§5).

We may take any of these actions without prior notice where we reasonably believe it's necessary to prevent harm, and we may preserve records of a violation (including the content itself) for as long as needed to investigate it, respond to a legal request, or defend a decision we made. Suspension or deletion under this section does not entitle you to a refund of any unused credits or subscription fees, except where the law gives you that right regardless.

If your account is suspended and you believe that was a mistake, contact likna@bjole.dev to request a review.

10. Disclaimer of warranties

Likna and everything it generates are provided “as is” and “as available.” AI-generated output can be inaccurate, unexpected, or of variable quality, and we don't guarantee that any generation will match what you had in mind. To the fullest extent the law allows, we disclaim all warranties, express or implied, including merchantability, fitness for a particular purpose, and non-infringement.

11. Limitation of liability

To the fullest extent the law allows, Bjole AB is not liable for indirect, incidental, or consequential damages arising from your use of Likna, including lost profits, lost data, or reputational harm. Nothing in these Terms limits liability that cannot lawfully be limited, including liability for our own gross negligence, wilful misconduct, or for death or personal injury caused by our negligence.

12. Governing law & disputes

These Terms are governed by the laws of Sweden, without prejudice to any mandatory consumer-protection rights you have under EU/EEA law where you live. Disputes are subject to the exclusive jurisdiction of the Swedish courts.

If you have a complaint, contact us first at likna@bjole.dev— we aim to acknowledge it within 2 business days. If you're a consumer resident in Sweden or the EEA and we can't resolve it between us, you may refer the dispute to Allmänna reklamationsnämnden (ARN), Sweden's national body for consumer disputes, at arn.se. The trader in any such proceeding is Bjole AB, org.nr 559526-2824, Kårstahöjden 109, 186 60 Vallentuna, Sweden.

13. Changes & contact

We may update these Terms from time to time; material changes are reflected by the “last updated” date above, and continuing to use Likna after they take effect means you accept them. Questions go to likna@bjole.dev.